Collaboration marks third partnership together, with 12 new unisex pieces
OCEANSIDE, Calif., November 9, 2022 /PRNewswire/ — southeastern californiapremium lifestyle brand based on Brixtonhas launched a new collection in collaboration with Fender Musical Instruments Corporation (FMIC), The Brixton & Fender 60th Anniversary Jaguar Guitar Collection to celebrate this Jaguar milestone, an iconic guitar that defies convention, design and sound.
Brixton
“We’re excited to be partnering with Fender for the third time. There’s a lot of synergy between our two teams and our companies’ product approaches,” he says. David Matucci, Vice President of Brand Marketing at Brixton. “For us, this collaboration was a no-brainer and we can’t wait to once again help champion the spirit of rock-n-roll alongside the legends of Fender.”
“The synergy between Brixton and Fender only grows stronger as we look forward to inspiring musicians and creatives alike through our continued collaborations,” he said. richard busseyVice President, Accessories, Lifestyle and Licensing “Our shared spirit of bringing music, creativity and innovation to the forefront of design, coupled with a storied history of welcoming diverse cultures and creators, is a special moment for us, especially as we celebrate the 60th Anniversary of the Jaguar guitar.”
The Fender Jaguar guitar was designed in 1962 and has been a fixture of the guitar community ever since. As universally loved as this instrument is, it had a particularly powerful impact on musical enclaves that existed on the fringes of popular culture. Some of the biggest names in ’60s surf rock, ’70s punk, ’90s grunge and early 2000s indie are among the most avid fans of Jaguar guitars, and it’s no wonder why. From its offset design, to its unorthodox wiring and pickup switching capabilities, to its unique taunting tone, the Fender Jaguar guitar is optimized for the bold.
Who better to celebrate this anniversary than Brixton, a brand that has similarly combined undeniable craftsmanship with unique style to create a product that unites people from a variety of walks of life. Fender and Brixton’s commitment to quality and thought-provoking design has made them both standouts in their respective fields for years, and now the only thing left to do is join forces.
The Brixton and Fender 60the The Anniversary Jaguar Guitar Collection features Brixton’s famous flannels, graphic tees, headwear and more. A radical departure from when originally released by Fender in the 1960s, the Jaguar’s unique shape and high-vis chrome detailing provided inspiration for the Brixton design team. With all product names in the collection derived from elements of the guitar’s features, elements including the Jaguar logo t-shirt and corduroy hat reflect the guitar’s angular look, while pop-color pockets found inside the hats are meant to mimic its bold chrome accents.
The Brixton and Fender: The ’60sthe The Anniversary Jaguar Guitar Collection features 12 unisex pieces that are available in multiple color combinations to appeal to a wide range of styles, including:
- Fender Jaguar Heavy Flannel Jacket, $149.00
- Fender Jaguar Claws Hoodie, $79.00
- Fender Jaguar Strangle S/S T-Shirt, $39.00
- Fender Jaguar Claws S/S T-Shirt, $39.00
- Jaguar Contour L/S STT fenders, $49.00
- Fender Jaguar Contour Fedora, $149.00
- Fender Jaguar Reverb Fedora, $149.00
- Fender Jaguar Fiddler Cap, $59.00
- Fender Jaguar Treble Sherpa Bucket Hat, $69.00
- Fender Jaguar Trapper Cap $79.00
- Fender Jaguar Contour MP Snapback, $45.00
- Fender Jaguar Contour Chunky Hat, $30.00
To support the campaign and help bring the collection to life, Brixton and Fender played southeastern california native and lifelong guitarist jose landau, guitarist for Stolen Nova and The Shrine. Josh grew up on the beach, surfing Venice waves and skating in empty pools, and has always emulated his creative disposition around art and style. Josh is the perfect face for this limited-release collection, marrying Brixton’s vintage-inspired fashion with Fender’s rich history and impact on music culture.
The entire collection is now available for purchase at www.Brixton.com and www.Fender.com, along with select wholesale partners, for a price of $30.00–$149.00. The collection will be available in the US, Canada, Europe, Australia Y Japan. For product images click here. Join the conversation on social media by following @Fender and @Brixton.
ABOUT BRIXTON:
The Brixton story began with a hat. He started out in a garage in Oceanside, Calif. By a group of friends who were inspired by the music and culture around them, Brixton became a way of bringing people together through music, culture and a spirit of adventure. The brand’s focus is on classic silhouettes reinterpreted to meet the needs of modern life. Their products are inspired by the workwear of various generations, from sailors and aviators to cowboys and workers, and more. Simply put, Brixton clothing and hats are inspired by the past, created to live in the present.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading manufacturers, marketers and distributors of musical instruments. Fender Musical Instruments Corporation (FMIC), whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® guitars, follows a player-centric approach to create the highest quality instruments and digital experiences across all genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany musicians at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amps, effects pedals, accessories and pro audio gear, and inspire musicians through an immersive music experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to historical legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly,” continuing the vision of its founder, fender leoand connecting gamers through a shared love of music.
FENDER (Standard and Stylized) and Jaguar are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the US and other countries. All other company and product names may be trademarks of their respective owners. Use of them does not imply any affiliation or endorsement by or of them.
SOURCE Brixton
