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Wednesday, March 22, 2023

Chloe Kim talks about fashion, acting and Prince Harry – WWD

Chloe Kim is all smiles.

The two-time Olympic gold medalist in snowboarding is sitting on a fluffy white sofa in her home in Venice, Los Angeles. Mid-morning sunlight streaming through a nearby window is visible even over Zoom. Kim’s dog, Reese, an Australian Shepherd, keeps showing up on the monitor unexpectedly.

“She just loves her morning care. She so she’s going to go in and out,” Kim told WWD. “And she is very needy, which I love. Because nothing is better than a morning hug.

Chloe Kim wearing pieces from the Chloe Kim Signature Collection, a design collaboration with Roxy. courtesy photo

Kim herself is soft-spoken and seemingly relaxed, but she has a lot to talk about. In between the workouts (she previously said she plans to compete again at the 2026 Winter Olympics in Italy), there’s modeling, acting, promoting social issues with the likes of Prince Harry and pondering a possible return to Princeton.

Most recently, Kim embarked on a design collaboration, her first time as a fashion designer, with apparel and sportswear firm Roxy. The first installment, Chloe Kim Signature Collection, comes out on Wednesday.

“It was, like, probably the most fun I’ve had in a long time,” Kim said. “You know, I think being able to work with people who are so open and happy to work with whatever I do and come up with, it just made it come alive, that was the best part.

Chloe Kim wears the exclusive Chloe Kim collection, a design collaboration with Roxy. courtesy photo

“I knew what colors I wanted to work with and all that. But then, like having to [decide where to] pull up the zipper and decide where to put the pockets. Like, that kind of thing was kind of challenging. But it was a lot of fun despite everything”, continued the athlete. “At the end of the day I talked to a lot of friends who are designers. Like Cynthia Rowley, for example, who is also in a relationship with Roxy. She was like, ‘Just do the things you want. And the moment she told me definitely, I shifted my focus a little bit and stopped freaking out about what other people would want. And just doing the things I’d like to.”

The result is a 10-piece clothing and accessories collection filled with puffer jackets, snow pants, gloves and hats in a variety of colors.

Kim’s favorite is the bright red snow jacket.

Chloe Kim in the red jacket from the Chloe Kim Signature Collection, a collaboration with Roxy. courtesy photo

“That just kicked off the whole collection,” he explained. “I just wanted to wear something really bright and fun. And I really liked… I got this, like, I mean it was like a Playboy jacket that color and I wore it all the time. And I was like, I would love to have this on the mountain because it’s fun. And also people can see you from a mile away. So you never lose your friends.

The Chloe Kim Signature Collection red jacket, a collaboration with Roxy. courtesy photo

“I think, again, I was just following the theme of what would I like to wear on the mountain?” She continued. (Kim confirmed that she exclusively wears Roxy outerwear while she competes. Below, she previously wore Skims underwear.)

“Honestly, [the Roxy collection] it’s just like me,” Kim added. “It’s like, I put my heart and soul into this and it was my first [time designing]. So I think I really wanted to incorporate all the things that I love.”

Chloe Kim models the Chloe Kim Signature Collection, a design collaboration with Roxy. courtesy photo

Kim was passionate about her decision to work with Roxy. She signed with the company in 2019.

“Growing up I’ve always been a huge fan. [of Roxy]you know?” she said. “[Australian snowboarder and Olympic medalist] Torah Bright was a huge idol of mine. And seeing how amazing she and Roxy were working together, I guess I always thought I’d love the chance to be with Roxy one day.”

The Roxy x Chloe Kim partnership is in deep collaboration mode for several future collections. “I think we’re working on one that will come out in 2025. Isn’t that crazy?” she said.

But Kim has other ventures and aspirations on her plate.

Chloe Kim snowboarding. courtesy photo

In addition to her associations with Roxy, Skims and Nike, she has been on the cover of Sports Illustrated and Time magazines, attended the Met Gala in a Giambattista Valli Couture dress, has her own character in Fortnite, has spoken about mental health and still finds It’s time to stop by “The Late Late Show With James Corden” earlier this year. Her Instagram account shows her regularly traveling to new locations around the world. There’s no denying it: Chloe Kim is on fire.

Could you find time to launch your own fashion brand too?

“I think I’ve always had this fantasy that one day I could have my own brand. But I don’t know how soon or how late that would come,” she said. “[But] I don’t think I would [a] snow [brand]. I think I would only do street style. Just because I’m really in the mountains for what, four months a year? And the rest of the year I’m in Los Angeles. So having that covered would be fun. But yes. That’s not even in the books right now, so I think all my design energy will go into Roxy until that day comes. Honestly, I’m taking this as an experience. [with Roxy] too and see if [fashion] is something I would like to do, later after my [snowboarding] career. But for now, it’s like a fun little side gig.”

Chloe Kim’s signature collection is a design collaboration with Roxy. courtesy photo

There is also acting. Kim started going to auditions “maybe a month ago and it’s been fun,” and she would love to land a role in a comedy.

“Just because I love to play pranks,” Kim said. “I would love to goof around on set; That would be fun. I think [acting] It’s something I’ve always wanted to do. So that has been my priority these days. But, you know, obviously using my platform to talk about mental health and other things that are going on in the world has also been very important.”

That includes teaming up with Prince Harry, the Duke of Sussex and director of impact at mental health and fitness startup BetterUp, to discuss mental fitness.

“Prince Harry is probably the sweetest person; he one of the sweetest people I have ever met in my life,” Kim said. “Like, we had a great conversation on and off camera. And so genuine and kind, and of course everything they’re doing at BetterUp is just amazing and they’re talking about topics that are extremely important to talk about. So I guess I just go with the flow, you know? Whatever comes my way.

With so many projects underway at once, it’s hard to know where fans will see Kim next, or which of her priorities will take precedence. “What’s next for me?” she wonders out loud. One thing is for sure, Kim said that fashion will always be important to her.

“I just think growing up in Los Angeles, especially, and traveling the world at such a young age, [fashion] It was always like a little piece of home that I could take with me wherever I went,” he explained. “I feel like I can express myself, depending on what I wear and it’s been like a good outlet for me.”

As for the first collaboration with Roxy, Kim added, smiling, “As long as you know it’s fun and super cozy and I’m obsessed with it, you will be too, that’s all you need to know.”

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