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Disruption in the fast fashion industry: sustainability is the key for Saina, a brand of women’s clothing for women

Saina Nia addresses the issue of sustainability in fashion

Women are exhausted at the prospect of finding new brands worth their money. That is why Saina Nia approaches fashion with one word in mind: sustainability.

The fashion industry is one of the most problematic in the world and, as citizens of the world, we believe that it is our responsibility to do something about it.”

— Founder and CEO, Saina Nia

LOS ANGELES, CALIFORNIA, UNITED STATES, Nov. 10, 2022 /EINPresswire.com/ — Womenswear is an industry rife with problems: from rapidly changing trends to the ethical concerns of fashion-induced mass production fast, women are constantly looking for clothes that feel as good as they look and fit. The internet is awash with sponsored ads and paid promotions, leaving women around the world exhausted at the prospect of branching out and finding new brands worth their hard-earned money. That is why Saina Nia, the founder of Saina, approaches fashion with one word in mind: sustainability.

Persian for “Phoenix”, Saina, is a women’s clothing line that offers sustainable, modern and high-quality fashion. Their mission is powerful and straightforward: “To provide women with fresh, well-made designs that empower them to feel like the beautiful creatures they truly are, regardless of their size.” Clothes are meant to flatter women, rather than force them into a fashion style that may not suit their body. Confidence and empowerment are Saina’s goals, and the company has set out to revolutionize the fast fashion industry and bring power back to women who are tired of the endless barrage of ubiquitous fast fashion “unboxing” videos. .

Quality is the key term to remember when advocating against fast fashion, which is why Saina Nia warns her devoted followers to avoid unsustainable brands and companies. Not only are there ethical workplace concerns for many people who work in massive fast fashion corporations, but the environmental impact is devastating. Saina believes everyone should be held accountable for their practices, but the fashion industry is plagued with new concerns as fast fashion’s environmental impacts add up, from air pollution, landfills and oceans to rape. of human rights, fast fashion. has proven to be impractical and unsustainable.

“The fashion industry is one of the most problematic industries in the world, and as citizens of the world, we believe it is our responsibility to do something about it.”
Saina Nia (Founder and CEO, Saina)

Saina offers women a collection they can be proud to wear, allowing them to express themselves in clothing that accentuates their inner and outer beauty. Offering everyday wear, sportswear and jewelry, the brand is constantly growing. Their rewards program offers consumers the ability to earn discounts, but more importantly, membership educates women through their member-led blogs and newsletters. The company writes about current affairs, health, exercise methods and everything in between, offering loyal members access to information that is desperately needed, as women continue to be targeted by misinformation that does not align with their values ​​or beliefs. .

If you are looking for a brand that offers more than just high-quality clothing and want to learn more about sustainable fashion and how you can contribute to a solutions-based company looking to revolutionize the fashion industry, click here to learn more about Saina . .

About Saina
Saina was founded by influencer and fashion designer Saina Nia, who was inspired by fashion as a creative outlet before launching her self-titled collection of sustainable pieces with a mission to empower women and promote body positivity. The brand implores women to feel confident by offering well-designed clothing that accentuates the female form and celebrates the beauty of women. Saina Nia herself continues to take a hands-on approach to the brand through individual selection, curation and design, assuring her customers of the highest standards of quality customer service.

Nadia Rousseau
Alter New Media LLC
+1 310-853-3798
email us here

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