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Hugo launches his first NFT collection + More fashion news

Hugo x Imaginary Ones World Mental Health Day NFT

Thinking of a new boot style for fall? Acne Studios’ latest collaboration might fit the bill.

Hugo Releases NFT Collection Titled “Embrace Your Emotions”

Hugo x Imaginary Ones ‘Embrace Your Emotions’ NFT Collection

Hugo has recently joined the list of fashion brands using NFTs. With the help of the metaverse experts at Imaginary Ones, the label has created a 360-degree digital experience with an overarching theme of emotions. Its objective? Encourage everyone to connect with how they feel, whether they are positive or negative.

In early November, the exclusive Hugo x Imaginary Ones NFT collection will release 1,001 3D animations, including five main characters each representing an everyday emotion. A special NFT outlining the overall theme of the collection has already been released and has been auctioned off in honor of World Mental Health Day (October 10), with 100 percent of the proceeds going to Mental Health Aware Youth. It’s an exciting push in a new direction for Hugo.

London brand Daska launches a new collection

Daska Fall 2022
Photo courtesy of Daska

The nascent clothing brand Daska seeks to fill a void in the fashion industry. With a mission to eliminate the stigmas associated with modest clothing and assure women that they can feel beautiful without having to show skin, whether for religious reasons or not, it breaks away from traditionalist trends and embraces everything that fashion really is. is: fun, daring and elegant. In particular, this collection plays with textures and silhouettes (think feathered sleeves and sequined skirts), creating photo opportunities.

Lambert launches four new ecological accessories

Lambert Vegan Collection
Photo courtesy of Lambert

Lambert’s latest release is a luxury affair. After a year of research and development, the Montreal-based brand has launched four new high-end accessories that are not only beautiful, but also eco-friendly. Made from Vegea, a material imported from Italy that is made up of recycled raw materials such as grape residues (leftovers from winemaking), vegetable oils and natural fibers, the Redefined collection features a tote bag, a shoulder bag, a shoulder bag and a handbag. folding. purse.

Acne Studios presents a collaboration with the Swedish label Kero

Alewya poses in Acne Studios x Kero boots
Photography courtesy of Acne Studios x Kero

Distinctive spikes, unique craftsmanship and calfskin leather are just a few of the features that make up Kero’s boots, which have been rolling around in Sweden since 1929. Now the heritage brand has been tapped into by Acne Studios (for the second time). to create an exaggerated style. version of the indigenous shoe style.

“When I was a kid, my mom thought Kero shoes were cool, so she made me wear them,” said Acne Studios creative director Jonny Johansson, who grew up in northern Sweden. “She hated them at the time and he was one of the few kids to wear them at school. Now that I’m older, I wanted to see if she could bring them into the world of Acne Studios and play with this idea of ​​heritage and roots.” Now, that’s a full circle moment. Styles include slip-ons as well as calf-high and knee-high boots for men and women, all with a lightweight platform and shearling insoles.

These new sweatshirt sets literally scream “Who runs the world?”

Photography courtesy of Smash + Tess x Brunette the Label

The 10th annual International Day of the Girl was October 11, and Smash + Tess and Vancouver-based Brunette the Label celebrated together. They collaborated on a series of limited-edition joggers and sweatshirts for women and children, and will donate 20 percent of net profits to the nonprofit One Girl Can, which focuses on breaking the cycle of poverty and inequality. of genre. So when someone asks, “Who runs the world?”, you can simply say: Girls.

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