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Laura Geller Beauty Celebrates 25th Anniversary

Celebrity Makeup Artist and Founder laura geller partners with fashion illustrator holly nichols to highlight mature beauty

NEW YORK, November 9, 2022 /PRNewswire/ — Laura Geller Beauty, the industry leader in baked cosmetics, celebrates its 25th anniversary in partnership with fashion illustrator holly nichols.

Founded in 1997 by a veteran makeup artist laura geller, the brand first launched with a highlight and contour kit on QVC that sold out in a matter of minutes. A quarter of a century later, laura geller has amassed an A-list celebrity fan base and remains a top 10 brand on QVC, a testament to the brand’s cult-favorite status. Today, Laura Geller Beauty has over 70 product SKUs and sells one of her Baked Balance-n-Brighten Color Correcting Foundations every minute.

In its 25 years, the brand has been committed to its original mission of creating transformative products that put joy in makeup, including its efforts to destigmatize aging in beauty. This includes their bold decision to exclusively feature women over 40 in all of their marketing and social media messaging, partnering with legendary celebrities like Fran Drescher, kathy najimyPaulina Porizkova, paula abdulY Patricia Heaton to highlight mature beauty.

To celebrate its 25th anniversary, Laura Geller Beauty has partnered with Bostonfashion illustrator holly nichols to launch a limited edition makeup bag. In particular, Nichols’ illustrative design deliberately depicts mature women, a group often overlooked in fashion illustrations.

“Looking back over these 25 years, I couldn’t be more proud of what we’ve accomplished as a brand,” says Geller. “It’s been an incredible journey doing what I love and I look forward to the next phase as we continue to push the narrative forward around what we believe to be aspirational in media and images of beauty.”

“I am very excited to be a part of this momentous occasion,” says holly nichols. “Fashion illustration doesn’t often feature mature women, and I’m honored to join forces with Laura Geller Beauty on her mission to celebrate beauty later in life.”

Available in LauraGeller.comthe 25th anniversary limited edition makeup bag is on sale for $20or as a gift with purchase with superior orders $75or when you purchase the Cult Classics Full Face Kit or Daily Routine Full Face Kit.

On laura geller: Veteran makeup artist laura geller founded her eponymous beauty brand over 25 years ago with a mission to create transformative products that put joy in makeup. With her passion for beauty and her natural ability to teach, the Broadway and TV makeup guru translates professional application into simple techniques for real women of all ages. Ella’s easy-to-use, handcrafted formulas provide exceptional coverage and color for every skin type and tone. Geller’s best-selling Spackle® Skin Perfecting Primer Collection and other high-quality makeup products are available on QVC, LauraGeller.com, and specialty beauty stores and websites.

On holly nichols: holly nichols is a fashion illustrator and has created fashion illustrations and art campaigns for TRESemmé, Saks Fifth Avenue, Barney’s New York, NeimanMarcus, Disney, Living Proof and many more. She creates her work both in her studio, straight from the seats of fashion week and more.

For more information, contact: [email protected]

SOURCE Laura Geller Beauty

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