LeBron, Serena and different Nike stars champion ‘Equality’

Nike says it is time to arise for equality in a brand new advert marketing campaign.

The firm launched a star-studded brief movie titled “Equality” on Sunday to mark Black History Month.

The advert options athletes sponsored by Nike. Lebron James, Serena WilliamsKevin Durant, Gabby Douglas, amongst others, “amplifying their voices in an effort to uplift, eye-open and produce the constructive values ​​that sport can signify right into a broader focus,” the corporate stated.

Actor Michael B. Jordan voices the movie and singer Alicia Keys performs a rendition of Sam Cooke’s “A Change is Gonna Come.”

“Is this the land promised by historical past?” Jordan says. “Here, inside these strains, on this concrete court docket, this piece of grass, right here, you’re outlined by your actions, not your look or your beliefs.”

Nike will function marketing campaign adverts on social media, billboards and billboards in cities throughout the United States and Canada. It may even promote “Equality”-branded T-shirts and footwear as a part of its annual Black History Month assortment.

Nike athletes will put on attire from the marketing campaign throughout NBA All-Star weekend.

Nike stated it’s donating $5 million this 12 months to organizations like MENTOR and PeacePlayers, which it says “advance equality in communities” throughout the nation.

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Nike’s new marketing campaign comes every week after quite a few firms launched adverts about inclusion and acceptance throughout the Super Bowl.

Budweiser, 84 Wood, Coke (COKE)Airbnb, Kia and tiffany (TIF) They have been among the many manufacturers that includes messages about immigration, equality and environmentalism.

— CNNMoney’s Ahiza Garcia contributed to this story.

CNN Money (New York) First posted on February 12, 2017: 12:51 pm ET