The Tween brand opens its first stand-alone stores in key markets, increases in-store stores in Maurices and expands the collection with even more sizes
DULUTH, Minn., November 10, 2022 /PRNewswire/ — Leading womenswear brand Maurices is expanding the physical presence of its new tween brand, Evsie.
Starting today, Evsie will open three independent stores located in West Jordan, UT, Fargo, North Dakota Y Boise, ID. Additionally, the tween brand will expand into Maurices stores with six walk-through locations and more than 240 stores nationwide. Evsie will now be offered at nearly 800 locations in the US and Canadaas well as online at www.maurices.com
Evsie is a style shop for tween girls that helps discover unique style in a fun, playful and supportive way with a comfortable approach to building confidence. Evsie is fashion designed for tweens with comfortable clothing made for movement and ease. The collection is a strong balance of fashion-forward items that are on-trend and “mom-approved,” with StyleSuperstars, everyday essentials made with lots of love and at just the right price.
“I am excited to open our first Evsie stores and continue to expand this brand,” he stated. david kornberg, CEO of Mauritius. “We are delighted to offer the young lady and her mother comfortable fashion, with a great fit and incredible quality for their value. We are confident in our continued growth opportunities within the market space and are happy to offer evsie to more customers.”
Versatile and affordable, the Evsie collection offers stylish and comfortable fashion in key categories including denim, graphic tees, sweatshirts, dresses, accessories and more. Evsie is now available in additional sizes 7-14.
Last spring, Maurices launched the tween brand, Evsie, with in-store purchases at 50 stores, nationwide and on maurices.com. The brand quickly grew to expand in August with 150 in-store stores due to customer feedback on fashion, quality, value and age-appropriateness.
Visit www.maurices.com/evsie to learn more about Evsie and follow us on TikTok and Instagram @evsieofficial.
Evsie™ is a style store, to help tween girls discover their own unique style in a fun, playful and supportive way. Evsie makes her feel confident, elegant and happy to be doing exactly what she likes to do freely and wholeheartedly. Evsie is fashion designed for tweens with comfortable clothing made for movement and ease. Evsie is found in nearly 800 maurices stores, and recently opened 3 independent stores and 6 drive-through locations, with even more to love online at www.maurices.com/evsie.
For more information, visit www.maurices.com/evsie. Connect with Evsie on TikTok and Instagram @evsieofficial.
Maurices is a leading womenswear brand offering size-inclusive clothing that celebrates feel-good fashion in real life.™. With versatile and affordable styles that take you from day to night, Maurices is a destination for denim, knit tops, loungewear, intimates and accessories, along with dressy collections. Known for his fun, friendly service and trusted stylists, Maurices offers a warm and welcoming in-store experience and is guided by his larger purpose of making a positive difference in the lives of women who are at the heart of where they come from. . Maurices operates nearly 900 stores in hometowns across the US and Canada and offers even more to love in maurices.com with additional categories, sizes and colors.
For more information, visit www.maurices.com. Connect with Maurices on Facebook, Instagram, TikTok and LinkedIn.