modesty market
As a Muslim who dresses modestly, shopping has always been a “very, very frustrating” task for Julie Algubani.
“Everything you find is too short, the shoulders show, or the material is too thin,” he said. “Big chain stores don’t sell modest clothing.”
So last year, after losing her clients during Covid, she closed her cleaning business and opened a women’s clothing store called Modesty Marketplace at 4498 Main St.

Julie Algubani poses for a portrait at Modesty Marketplace, November 4, 2022. Algubani opened the clothing store in 2021 to offer modest clothing options for the Buffalo area.
libby march
But putting it together so quickly, he didn’t have a chance to get it right the first time. Since he opened last year, he went through the EforAll business accelerator program, took business classes and transformed his entrepreneurship skills.
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Since then it has revamped its logo, labels and tags and now sells its own exclusive fashion line Modesty Marketplace, which is made in Turkey and Dubai.
Modesty Marketplace sells hijabs and has many Muslim customers, but the store’s clientele is diverse. Many Mormons, Christians, and Orthodox Jews promote modesty; and casual clothing, mostly business, is suitable for the workplace.
“People’s level of modesty really varies,” Algubani said. “I think the options I have here run the gamut of modesty for a lot of women.”
Jackets and sweaters are long enough to cover the rear, blouses cover the chest and shoulders.
“The clothes are very elegant and powerful,” Algubani said.
Prices range from $35 for a sweater to $125 for a formal dress. The store also sells products from other women-owned businesses, including Stitch Buffalo, such as candles, accessories, and jewelry.
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Walden Galleria Begins Holiday Hours
Walden Galleria has announced their vacation schedule. It will be closed on Thanksgiving Day, open 7 a.m. to 9 p.m. on Black Friday, then 10 a.m. to 9 p.m. Monday through Saturday, and 11 a.m. to 6 p.m. on Sunday.
From December 17 to 23, the mall will be open from 9 am. to 9 p.m. every day. Hours will be 9 am to 5 pm on Christmas Eve, then closed on Christmas.
The hours, reduced from what was common before the pandemic, reflect the changing realities of shopping in person, even during the holidays.
Realm Gift Shop relocates
Realm, a lifestyle and gift shop, reopened in a new location on Saturday.
It opened about a year ago at 441 Ellicott St. and is now at 130 Genesee St. at the corner of Oak Street. The new location had been vacant for decades and was in disrepair when Legacy Development purchased it in 2020. Renovation and restoration work was delayed when the building next door, 324 Oak, partially collapsed and had to be demolished.
Kingdom owner Keelin Burke is excited to bring a new beginning to the area, which is known as the Genesee Gateway.
“I’m so excited to breathe new life into that space and light up that corner of downtown,” Burke said.
Cassadaga opens new outdoor store
Valley Outdoors has opened at 16 S. Main St. in Cassadaga. Offers fishing and hunting gear, kayaks, camping gear, electric bikes, and more.
The independently owned store is staffed by workers with experience in fishing, hunting, and archery. It fills a need in the community, which lacks a sporting goods store, and caters to both locals and eco-tourists.
John Deere line to expand in Clarence with merger
Tom and Judy Drake opened Drake Lawn and Garden in 1977 with Tom’s parents. Now in retirement, they have sold the store on County Road in Clarence to LandPro Equipment, a 20-store dealer with stores in western New York, northwestern Pennsylvania and eastern Ohio. LandPro’s Niagara Falls operation will be merged with the Clarence store.
The new ownership will bring John Deere’s lines of residential, commercial, compact construction and agricultural equipment to market for the first time in years. You’ll have a larger inventory of new and used equipment, more parts available, and more competitive prices. It will also bring a new location to Batavia and an agricultural service and parts store to Warsaw.
THE LAST
Catch up on the latest economic news from Buffalo Niagara:
Perry’s Ice Cream plans $18 million expansion from its Akron plant so it can make novelties from Greek yogurt.
The owner of the former Tandoori restaurant in Amherst continues with plans to build an apartment complex on the site.
Amherst officials are pushing to rezone the land for the planned Costco store to make room for another big retailer.
East Aurora aerospace firm Astronics Corp. said supply chain issues and rising labor costs are causing your losses to increase.
After scrapping plans for a boutique hotel on the site of the former Desiderio restaurant in Lancaster, the developer now plans apartments and commercial space there.
A former Super Duper location on Broadway could become a shopping plaza under an expansion plan of the property owner.
Moog Inc. CEO Says the company plans to ‘invest significantly’ over the next three to five years in your local operation.
They can Does National Fuel’s sky-high profit streak continue?
the Contractors Selected for New Buffalo Bills Stadium.
A The Niagara Falls manufacturer is planning a $6 million expansion that will add 45 jobs.
Ellicott Development is advancing a project to build a six-story apartment building on Main Streetnear Better Street.
Manufacturer of electric battery systems Viridi Parente plans to expand operations in Buffalo.
Edwards vacuum cleaner plans to build a $319 million factory – with 600 jobs – at the STAMP site in Genesee County.
the Buffalo Niagara Marriott Hotel in Amherst goes up for auction next month.
ICYMI
Five Buffalo Next Reads:
1. Big Wheelbarrow is growing in Western New York after 43North’s win: One of Big Wheelbarrow’s main goals, according to CEO and co-founder Sam Eder: Allow farmers to focus on farming by automating some of the administrative tasks that go into selling their produce.
2. Made in WNY: Honeywell: Workers at Honeywell’s research lab in Buffalo are looking for good ideas that can become commercial products within five to 10 years.
3. After a crippling pandemic, can one of Western New York’s last independent hospitals stand alone? Niagara Falls Memorial Medical Center has been independent since it was founded in 1895, but top officials are now weighing whether that model will be financially sustainable in the future.
4. For children with autism, a different way of learning: Canisius College’s Institute for Autism Research offers a unique social skills intervention that begins with young children but could improve the quality of life for all autistic people.
5. Will there be enough snowplow drivers this year? Some municipalities say they are short-staffed and others say they are ready for the winter months.
The Buffalo Next team brings you an overview of the region’s economic revitalization. Email tips to buffalonext@buffnews.com or contact Associate Business Editor David Robinson at 716-849-4435.
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