Logo for Intermountain Healthcare’s Primary Promise marketing campaign.
SALT LAKE CITY — Intermountain Healthcare launched a public marketing campaign Thursday in an effort to enhance the well being and well-being of youngsters.
The “Primary Promise” marketing campaign is the biggest and most bold philanthropic initiative ever launched by the group, in accordance with Katy Welkie, govt director of Intermountain Primary Children’s Hospital and vp of Intermountain Children’s Health.
Since 2020, $464 million has been raised, nonetheless in need of the $600 million aim. Now, Intermountain Healthcare is asking the general public to contribute to the marketing campaign, even when it is simply $1.
“We are seeing increasingly sufferers daily and their wants are rising,” Welkie mentioned. “Without query, that is probably the most vital funding within the well being and well-being of youngsters in Utah and the Intermountain West in our era.”
The Primary Promise will create extra consideration to the more and more advanced emotional and bodily wants of youngsters in Utah, Colorado, Wyoming, Montana, Alaska, Idaho and Nevada.
Steve Lund, co-founder and chairman of the manager board of Nu Skin Enterprises, mentioned his son was a affected person at Primary Children’s Medical Center and benefited vastly from the care he obtained. Although his son misplaced his battle with most cancers, Lund mentioned his well being care crew was capable of give him three extra years to stay.
“Hearing, ‘Your son is sick and the outcomes are unsure,’ was the worst day of our lives. Three years later we misplaced our son Tanner however the truth is we got here right here to seek out hope and we got three years due to the blood, sweat and tears of the individuals right here who dedicate themselves to strangers who’re having the worst day of his life. lives,” Lund mentioned. “We might stroll a few hundred ft from right here proper now and discover somebody having the worst day of their life, however there are extra nice outcomes than more durable outcomes. This place is sacred floor and it’s extraordinary.”
Business and civic chief Gail Miller mentioned she is impressed with the excellent plan, which incorporates strengthening Primary Children’s Hospital with additions to the state-of-the-art Grant Scott Bonham Fetal Center, a degree 4 neonatal intensive care unit, a therapy middle of expanded most cancers and elevated analysis actions. in affiliation with the University of Utah Health.
Pediatric care may also be expanded all through Intermountain West to deliver professional care nearer to house. That effort contains building of the Larry H. and Gail Miller Family Campus, a 66-bed major youngsters’s hospital in Lehi, and an expanded community of pediatric care using telehealth and in-person providers.
And lastly, youngsters’s rising well being wants will likely be addressed by means of expanded psychological and behavioral well being providers, adolescent-to-adult transition packages for youngsters with continual diseases, and an expanded Healthy Kids program targeted on serving to youngsters keep protected and wholesome of their communities.