Victoria’s Secret hasn’t hosted its annual style present in years, nevertheless it’s coming again quickly … besides now — brace yourselves, cancel tradition vultures — it’d return in a “woke” kind.
Indeed … the information got here down Friday in an earnings name for the corporate, the place CFO Timothy Johnson introduced VS was bringing again their Angels to hit the runaway once more — this after a 4-year hiatus — solely this time round, the feel and appear will likely be completely different.
Johnson is quoted as saying, “We’re going to proceed to lean into the advertising spend to put money into the enterprise, each at top-of-funnel and in addition to help the brand new model of our style present, which is to return later this 12 months.”
The firm additional mentioned their new “model projection and mission” will likely be their guiding mild — though it is unclear what precisely that’s. VS provides, “This will lead us into new areas like reclaiming one in every of our greatest advertising and leisure properties so far and turning it on its head to replicate who we’re as we speak. We’re excited to share extra later this 12 months.”
Considering Victoria’s Secret has been mired in controversies for the previous few years — with every thing from alleged poisonous, misogynistic work environments being fostered to execs being tied to Jeffrey Epstein and a common convo about trendy magnificence requirements — it is most likely a protected wager to imagine that Victoria’s Secret is aiming to be extra inclusive going ahead.
We’ve already seen VS change up the varieties of ladies they make use of as fashions … they’ve introduced on transgender ladies and even ladies with disabilities onto the roster. With that mentioned, it isn’t fairly clear what of us can count on to see on the runway from right here on out.
While it stays to be seen when that is all gonna roll out, it appears the times of outdated are finished. The 2017 and 2018 VS style exhibits could be seen right here … the place the women are adorned within the conventional bra/panties/wings getups. That may be getting scrapped too.
If that involves go — specifically, dropping the scantily-clad outfits — it will be fascinating to see how VS finds the precise stability in representing their fashions … and extra importantly, their merchandise. Fact is, they seem to be a lingerie firm … they usually gotta transfer merchandise someway.
Of course, we live in a time of physique positivity and all … so possibly they’re going to simply trot individuals throughout the stage from all walks of life and proceed to reveal all of it. Time will inform.
Anyhoo, outdated VS was enjoyable whereas it lasted — and definitely launched us to some mega stars who, hopefully, stand the check of time. In any case, sentiments are a-changing, of us.
Onward and upward!